LEG's Purpose:
Leads Exchange Group (LEG) is a group within the Peninsula Equality Network (PEN) for networking and exchange of business. LEG’s primary goal is to facilitate business referrals amongst its members while creating an environment that promotes professionalism and ethical business standards. We consider these core values as essential to maintaining the highest level of trust between our members. This trust is measured by the ever increasing volume of referrals which circulate between members. While many other networking groups tend to over promise and under deliver, the LEG group is unique in that it tracks the amount of dollars being referred each month. Last year alone, LEG was able to generate close to $1 million in referral between its members. This money is a reflection of the groups success and shows that networking, when approached appropriately, can be extremely lucrative.
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WHEN: 2nd & 4th Thursday of each monthat 8:00 am
WHERE: Merrill Lynch – 101 S. Ellsworth Ave, 4th Floor, San Mateo (there is parking downstairs at $1.00 per hour or coin operated street parking)
WHO: LGBT & LGBT Friendly Business Owners
WHY: Because we want to grow our businesses
COST PER MEETING: $3 (includes: coffee and bagels or muffins)
HOW: By working together, understanding each other’s business and referring to one another
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The Value of a Referral:
For any person who has a business with clientele, they know firsthand that there is no better gift than a referral. The first step to understanding the value of a referral is to consider the ways in which you and your business win out every time:
- Your Credibility: The distinct difference between a referral vs. a fresh new prospect is that the referral is a person who has already heard many wonderful things about you as a business, thus giving you credibility.
- Willingness to do Business: Furthermore, your referral is eager to have that same positive experience they have now come to expect. They are also in the market for your services, thus limiting your need to expend energy on “selling” them.
- Let your Business THRIVE: The value of a referral is priceless, especially when trying to grow a successful business or career. A referral is generally defined as a person who is more trustworthy of your services and usually less resistant to your recommendation. Having a business that runs on referrals gives both you and your company a strong foundation built on clients who genuinely like doing business with you. When your business grows simply by word of mouth, it also becomes positively viewed amongst the local community. Then just sit back and watch as your success begins to THRIVE!
Meet your Networking Web:
Many of us in the business world have experienced the fear and uncertainty that comes with beginning a new career or perhaps starting a business. Even if you possess far greater knowledge and experience than your competitors, all is lost if you are unable to market these qualities. Here is where LEG can help!
For those entrepreneurs just starting a business and even for those well on their way, consider for a moment the benefits of having not one, not two, but MANY polished professionals serving as advocates for you and your business. Imagine the potential impact this would have on your career. The true concept behind LEG’s successful networking model is to “work smarter…not harder”. While none of LEG’s members are afraid or unfamiliar with hard work, we like all business people, welcome a steady stream of referrals.
A LEG group member is the definition of the “Consummate Professional”. We handle any referral given by another member of the group with the upmost care. Having the sense of security knowing that your referral is being well taken care of is what drives LEG’s referral machine.
Affiliations and Resources:
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